Real money, not guesses
See the exact revenue lost to returns for every product — pulled from your order data, never estimated.
Shopify Returns Intelligence
Know exactly whyyour products come back.
ReasonWhy connects to your store and uses AI to surface which products drive returns, why they come back, and what to change — ranked by the revenue at stake.
50 returns analysed free · No time limit · Cancel anytime
Read-only accessNo customer PII storedLive in minutes
app.getreasonwhy.com/dashboard
Revenue lost to returns12%
$48,250vs prev 90d
Returns over timeweekly
Fix these first
- Merino Crew KnitRuns small$9,1204.8%
- Trail Runner GTXSizing inconsistent$6,5403.9%
- Linen ShirtNot as pictured$4,3002.7%
AI themesRuns small×42Sizing inconsistent×28Not as pictured×15Arrived damaged×9
90 days
of returns history analysed automatically on install
100%
read-only — ReasonWhy never writes to your store
0
customer names, emails or phone numbers stored
<10 min
from install to your first ranked opportunity
Why merchants keep it
Everything your returns are trying to tell you
Stop guessing. Every return is a data point — ReasonWhy turns them into ranked, actionable opportunities.
AI-grouped root causes
Free-text return notes are clustered into themes — runs small, not as pictured, arrived damaged — and ranked by what each one costs you.
Ranked by what to fix first
Every product is ordered by the revenue at stake, so your single biggest opportunity is always at the top.
Proof your fixes worked
Mark an opportunity actioned and ReasonWhy tracks the before and after, closing the loop from insight to impact.
Evidence behind every theme
Expand any cluster to read the verbatim customer reasons and a confidence score — never a black box.
Private by design
Read-only access, and every note is PII-scrubbed before it reaches a model. Names, emails and phones never leave.
The product
Built to show you the money
Money on screen
The cost of every return, in pounds
ReasonWhy reads your real refund and discount data, so the figure you see is actual revenue — never a guess. It updates as new returns land.
- Revenue lost per product and store-wide
- Discount-adjusted from real order totals
- Week-over-week trend, at a glance
Revenue lost to returns12%
$48,250
Merino Crew Knit
$9,120
Trail Runner GTX
$6,540
Linen Shirt
$4,300
Root causes
Themes, not a wall of raw notes
Every free-text reason is embedded and clustered into a named theme. Open one to read the verbatim customer wording and the confidence behind the grouping.
- AI clusters with confidence scores
- Verbatim evidence on tap
- Ranked by revenue impact
Runs small
92% confidence42 returns · $9,120 at stake
“Ordered my usual M, far too tight across the chest”×7
“Had to size up — definitely runs small”×5
“Shoulders too narrow for the stated size”×3
Did it work?
Proof your change moved the number
Mark an opportunity actioned — fix a size guide, swap a photo, improve packaging — and ReasonWhy measures the before and after so you know what worked.
- Before / after on every fix
- Status: actioned, snoozed, resolved
- A track record you can show your team
Actioned · Merino Crew Knit
Improved size guide + added a fit note
Before
4.8%
After
2.9%
40% fewer returns
How it works
From install to insight in under ten minutes
- 1
Install on Shopify
One-click install with read-only access to your orders and returns. Nothing is ever written back to your store.
- 2
We analyse your last 90 days
A backfill runs automatically — returns are ingested, embedded, and clustered into named themes by AI.
- 3
See your ranked opportunities
Every product is ranked by the revenue at stake, so your single biggest opportunity surfaces first.
- 4
Fix problems and track the impact
Improve a listing, sizing or packaging, mark it actioned, and watch the before/after numbers move.
Stop guessing
Ready to stop your top return driver?
Install ReasonWhy and see your return data in a new light — the real cost, the real cause, ranked by what to fix first.
50 returns analysed free · Read-only access · No customer PII stored